CEO

As an adolescent Danie always dreamt of working in the fashion industry. After a career as a personal celebrity stylist, her brand of style was magnified even further when she ventured into establishing a certified styling school and concepts & events agency. Danie also happens to influence (> 100K) and naturally she is the creative heart of Amsterdam Fashion Week.

COO

Lisanne began her career as a strategy consultant at Deloitte and then transferred to Telegraaf Media Groep (TMG) where she was responsible for all mergers and acquisitions. When TMG wanted to sell Amsterdam Fashion Week, Lisanne saw an opportunity and seized it. She continues applying her forward thinking insights to this day as the COO of Amsterdam Fashion Week.

(Graphic) design

Being the daughter of an artist, Lotje has always been surrounded by art and design. She developed her interests and design skills as a student at Willem de Kooning Academie in Rotterdam (Lifestyle & Transformation Design). Once the former assistant to Maayke Schuitema, Lot is currently in charge of all graphic design at AFW: from website to logo.

Marketing & partners

After kicking her career off as a Marketing Director at Supertrash, Kim became a senior account manager at Spice PR, where she has become a prominent player in the PR & marketing field. She has made it her business to know all of the players - from journalists to influencers. For AFW, she is taking the lead on special projects.

Production

Annemiek's depth of experience in production is why she has been the Amsterdam Fashion Week producer for the past three years. As a Production Manager, her skills have be sought after for numerous events and occasions in various industries. Most recently: the opening of the Student Hotel.

Chief Editor

Wanting to further develop her love for writing and interest in the fashion industry, Loïs decided to take on international branding at the Amsterdam Fashion Institute. After working for art and fashion publications in London, she decided to head back to Amsterdam and is now a proud member of our editorial team as Copywriter and Chief Editor.